Choosing a target customer. 
     Who do you want to buy your finished product?

How will you get paid for your products?

What kind of story do you want to tell/sell to your target customer?

Why do you want to tell/sell this story? What is your motivation?

(Step-1)  What story do you want to tell?

(Step-2)  How to write the story you want to tell.

(Step-3)  Every story you've ever heard follows one of only seven formats. 
     Which format best tells/sells your story?

               (1) Overcoming The Monster

               (2) Rebirth

               (3) Quest

               (4) Journey and Return

               (5) Rags To Riches

               (6) Tragedy

               (7) Comedy

(Step-4)  Which media, or combination of media, do you want to use to tell your story?

               Print Production (LFTG)

               Visual Production - Photography (LFTG)

               Visual Production - Video (LFTG)

               Audio Production (LFTG)

               Public Speaking - Live Speeches (LFTG)